We’re delighted to announce that Sander de Bruijn is joining KennedyFitch as our newest partner!

With over 20 years of experience in Employee Experience (EX), Customer Experience (CX), and Marketing Communications across various industries, Sander brings a wealth of knowledge and passion to our mission of uplifting the world of work. His journey has been defined by an impressive track record in transforming employee engagement strategies into tangible, lasting change, and we couldn’t be more excited to have him on board.

About Sander: A Pioneer in Employee Experience

Sander’s career spans leadership roles in financial services, telecom, professional services, and media, with a strong foundation in customer and employee engagement. Most recently, he served as ING’s Head of Global Employee Experience, where he designed and executed a comprehensive, evidence-based EX strategy that aligned seamlessly with customer experience objectives. Known for his empathy, vision, and hands-on approach, Sander has guided teams and organizations through complex transformations, simplifying the abstract and driving impact that resonates across entire organizations.

Leading the Employee Experience Practice at KennedyFitch

At KennedyFitch, Sander will lead our Employee Experience practice, supporting EX leaders and emerging professionals in building impactful, scalable practices. Through our Sparring Partner Program and Mentorship Program, Sander will work closely with clients to co-create EX frameworks and strategies that align with organizational values, ensuring that every stage of the employee journey is engaging and effective.

In addition to these programs, Sander will drive Executive Search for HR initiatives, helping organizations identify top EX talent who are the right cultural fit to advance their EX strategies. He will also lead upskilling programs for HR teams, ranging from foundational EX training to immersive workshops, and inspire the HR community through keynote presentations on transformative EX strategies.

Join us in welcoming Sander de Bruijn

Sander’s arrival strengthens our commitment to being a bold, innovative force in Employee Experience, working side-by-side with clients to redefine the future of work. We are thrilled to partner with Sander and look forward to the many positive impacts he’ll bring to our clients and the broader HR and EX community.

Together, we’re pushing boundaries, creating new standards, and uplifting the world of work.

Welcome, Sander, to KennedyFitch!